KS4 - Enterprise & Marketing
Intent
The aim of the Enterprise & Marketing curriculum is to help students to develop their entrepreneurial skills in a real-life setting, whilst also allowing them to gain a thorough understanding of the wider world of Business.
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We have designed our curriculum so that students are able to take abstract terms and place them into a real-world scenario. This helps develop students' overall skills of problem solving, effective communication and leadership. Students will have the opportunity to design a business proposal which involves; carrying out market research, creating product design ideas, producing financial calculations and risk assessments for their proposal. They then have the opportunity to pitch their business ideas, thereby developing their confidence and ability to present information in a professional manner.
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Students with SEND will be provided with specific support; including dual coding and visual clues, teacher modelling and in classroom support, scaffolding and the differentiation of activities to ensure they can access the curriculum and enable them to thrive within their business lessons.
Aims
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To understand the ways in which people can create a business start-up
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To provide students with the skills and knowledge to target a market, develop market research tools and complete market research, generate product design ideas, work collaboratively with peers to gain feedback to inform final design decisions.
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Be able to complete financial calculations such as calculating costs, sales and profits in order to determine financial viability.
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To work effectively in groups of different sizes and taking on required roles, including leading and managing discussions, involving others productively, reviewing and summarising, and contributing to meeting goals/deadlines
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To develop our students' confidence and employment skills by learning how to pitch a product proposal to an external audience and self-assessing their performance.
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Enterprise & Marketing curriculum
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